THE POWER BEHIND
NATIVE’S PURE

At Native, we believe in the power of transparency. We want you to know exactly what goes into our cleaning products so you can feel confident about the safety and efficacy of what you’re using in your home. We’ve broken down the key ingredients in our concentrate and explained their roles in delivering a powerful, natural clean.

Coco Glucoside

Coco Glucoside is obtained from coconut oil and fruit sugars. This gentle surfactant is known for its mild cleansing properties and is completely biodegradable, ensuring minimal environmental impact. Its plant-based origin makes it a safe and sustainable choice for household cleaning products.

Sodium Carbonate

Sodium Carbonate is a mineral-derived cleaning agent that effectively cuts through grease and softens water. It is non-toxic and eco-friendly, breaking down into harmless components that do not pollute waterways or harm wildlife.

Decyl Glucoside

Derived from corn glucose and coconut oil, Decyl Glucoside is a biodegradable, non-ionic surfactant. It is gentle on the skin and free from sulfates, making it an excellent choice for eco-friendly cleaning products. As it breaks down naturally, it poses no threat to the environment.

Sodium Bicarbonate

Sodium Bicarbonate is a naturally occurring mineral that is non-toxic and highly effective at neutralizing odors and cleaning. Its ability to break down naturally ensures it is safe for the environment and poses no harm to aquatic ecosystems.

Sodium Citrate

Sodium Citrate, derived from citric acid found in citrus fruits, acts as a water softener and pH regulator. It is completely biodegradable and non-toxic, making it an eco-friendly option that helps improve the efficiency of cleaning agents while being safe for aquatic life.

Hydrogen Peroxide

Hydrogen Peroxide is a powerful, non-toxic disinfectant that breaks down into water and oxygen, leaving no harmful residues. It is an eco-friendly alternative to chlorine-based bleaches, providing effective sanitization without contributing to environmental pollution.

Phenoxyethanol

Phenoxyethanol is a globally approved preservative used in personal care and cleaning products to prevent the growth of bacteria. It is effective at low concentrations and is considered to be non-toxic and gentle on the skin. It is designed to be safe for both users and the environment, ensuring that products remain free from harmful contaminants.

Sorbic Acid

Sorbic Acid, a natural organic compound found in some berries, is used as a preservative due to its ability to inhibit the growth of mold, yeast, and fungi. It is biodegradable and non-toxic, breaking down into water and carbon dioxide, making it a safe choice for both human health and the environment.

Caprylyl Glycol

Caprylyl Glycol, derived from coconut oil and palm kernel oil, boosts the effectiveness of preservatives like Phenoxyethanol and Sorbic Acid. It is non-toxic and biodegradable, ensuring that it does not harm the environment. Its moisturizing properties help maintain skin health and integrity, making it a valuable addition to eco-friendly formulations.